Iconic pop-soul: J-Lo and Qinquecento
As a symbol of Italian style with a distinct pop-soul of the Fiat 500 is also popular in the U.S. since late 2010 in the sale, the City Car is on the eve of the Los Angeles Auto Show, along with superstar Jennifer Lopez on the runway.
A Fiat 500 wanted was piloting the multi-talented artist for a little trip on America’s roads in her new video clip for the song “Daddy” – a car that is produced for all those who have a particular pleasure at the wheel carriage. From the combination of artist and car commercials created by 30 and 60 seconds in length. He is a trailer for the music clip that advertises the song like the pop version of Qinquecento. This product placement and the updated TV advertising in the U.S. Fiat will bring new customers.
Web Special for Cincecento
The Fiat 500 was only two days before the television premiere of the spot on 6 November on Youtube to see a preview of the video clip. The advertising campaign was online for only 24 hours. An interactive path that leads through numerous “Freeze Frames”, let the video concept and the values of the Cinquecento experience: design, charm and something special – thanks to these properties, the Fiat 500 was received with joy in all countries. Today the little retro Fiat 500 is a “global brand” which are highly attractive.
The International Fiat 500
Berlin, Tokyo, Paris, New York – the Fiat 500 is present in the whole world, just like Jennifer Lopez, one of the first violins in show business, and Queen of Latin Pop and Rhythm & Blues. The new advertising film is based on the innovative approach to highlight the one hand, the effect of the star, but on the other hand, the popular cultural positioning of the Fiat Cinquecento and his youthful, international character underlined.